Aello Consulting

AELLO, your ASEAN growth partner

Many companies without a market strategy team are struggling with new market entry since the pandemic. We connect your business with ASEAN ecosystem and sales channels so you increase revenue, profitability and test the market within 4-9 months.

Aello Consulting value

Our core values are an active part of everything we do

The world is in the midst of transition where consumer demands are heavily driven by young, digital population and the growth of e-commerce ecosystem. We aspire to be in this center of this shift by being the platform that powers the emerging economy – ASEAN. With headquarter in Hong Kong and a multi-national team based in various Southeast Asian countries, Aello provides end-to-end services, starting from strategic recommendations to implementation.


E-commerce Starter

Leverage cross-border model to sell in 8 markets via 3 platforms We help to set up, operate and run the marketing activities


Retail Accelerator

Identify and negotiate with the right sales channel development including distributors, retailers, mom-and-pop etc.


Digital & Social Media Management

Create relevant content, build influencer & communities and run the campaigns.

Thrive in ASEAN.
Make potential possible.

Batch 1 Difco Group Ecopark Holding Ltd. Integrative Wellness Consultants Precidio Peak Metabolism Mugthing Batch 2 Emirates Macaroni Factory Fine Hygienic Holding Kayuh Bali Osmo (BYJU's) Tordney Ghayat (Al Telal) Batch 3 Soul Coffee Spicey Road by Foo Foods Mahsuri (Lee Kum Kee)

Slide dots About the Founder April Lam April has advised Fortune 500, SMEs and startup companies across APAC during her 20 years of career. She started doing business with Indonesian companies since 2007 and then lived in Indonesia and Vietnam for more than 10 years where she saw the rapid development of the region, she reckoned ASEAN is a hidden gem and will drive the future demand of consumer products. Coupled with her former experiences in luxury retail with LVMH Group and brand consultancy with Schawk, Inc., she then eventually founded Aello and was involved in the market-entry strategy and localized marketing to help companies in mapping their regional growth on both online and offline levels.

Slide Aello Consulting: FREE 15 Minutes ASEAN Market Entry Consulting dots During a free, 15-minute strategy session, we’ll discuss your business goals and identify opportunities. Expect a lot of questions so we can understand your industry and pain points. Our ultimate goal: get it right the first time Book Now