About us

April L. Teja

Founder, HK & Indonesia

April is the Founder and Principal Consultant in Aello. Her expertise includes formulating market-entry strategy, forming cross-border partnerships, building channel capabilities and planning business roadmaps with analytics whilst bringing political-economic perspectives into the commercial picture.

Duke Yu

Duke Yu

Senior Consultant, China

Jamie Wong

Jamie Wong

Financial Consultant, Hong Kong

Christophe Blin

Christophe Blin

Creative Director, Spain & France

About Duke Yu

Duke has more than 10 years of experience in Marketing activation and end-to-end execution. At Aello, he helps clients to formulate their China social media strategy across multiple platforms including WeChat, Little Red Book, Tiktok and more, and he manages the execution all the way through content marketing and e-commerce channel management. Prior to joining Aello, he was a Senior Account Manager with Ucan Shanghai and Wunderman Thompson, a renowned global digital marketing company that’s part of WPP Group.

About Jemie Wong

Jamie comes from a strong background of economics research and financial markets analysis. At Aello, she develops financial strategy for clients’ specifically in re-structuring clients’ company finance before entering new market, forecasting budget and managing investment returns. Prior to joining Aello, she worked with Bloomberg on hedge fund analysis, with CIMB and Cantor Fitzgerald on M&A strategy, capital markets and special situations investment management for hedge fund clients. Jamie holds a Master in Economics from Warwick University, UK.

About Christophe Blin

Christophe has 24 years of professional experience as a multi-disciplinary designer and has won Penta Award and Vertex Award 7 times in total. At Aello, he leads all creative directions for branding & visual identity, retail space & fixture, packaging and industrial designs. He works closely with Clients’ R&D team on new product ideation, functional analysis, 3D modeling and prototypes. Christophe deeply understands the challenges of SMEs on how to create a new product from scratch.

Based in Madrid yet frequently travel to HK, China and Indonesia, Christophe has served mainly FMCG clients including Danone, Dairy Farm, Coca Cola, Evian, P&G, Uni-President, ABC, Indofood and many more. He was involved to create products ranging from wine, perfume, coffee, water, shampoo, sauce, yoghurt, tea, washing detergent, cheese, fruit juice etc. He is the industrial mastermind behind Indonesia’s Aqua Reflections and Vit water bottles that are known by many Indonesian consumers.

Our Partners and Consultants have worked with 100+ brands in Asia Pacific.

Here are some clients we have worked with:



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