Consumption king for Indonesia’s new middle class
Written by Aello ConsultingMay 4, 2020 A new sophisticated new class has emerged in Indonesia and some are already cashing in. It’s early afternoon at Jakarta’s Kemang Village shopping mall and despite the monsoonal heat the country’s new consumer class are sitting in outdoor lounges drinking coffee, smoking cigarettes and taking selfies. To soupy pop songs they are doing their best to be noticed and in doing
