Insights and trends of e-commerce in Indonesia [market analysis]
Indonesia has the largest population in Southeast Asia, by far, and an e-commerce penetration that is still very low, making it one of the hottest e-commerce markets in the world. Attracting both global and local companies’ interests, Indonesia now has a fast-growing e-commerce scene poised to become a global powerhouse. Still inferior to 1% of all sales in Indonesia, e-commerce is