WE ARE AELLO

ASEAN opportunities for the world in transition

Developing a new market for an ambitious business scale-up

We work in the sweet spot for market expansion, blending Strategy, Marketing and Executions.

 

We are not a conventional consulting business because we also do the negotiation, collate resources and guide you all the way through. We are a consulting company that could help businesses with revenue growth and geographical expansion.

It is our goal to create services that are both relevant and practical. It is our mission to help capital flow to the right places.

We help companies across the FMCG and Retail sectors create Growth in ASEAN.

From SME owners to start-up entrepreneurs, we partner with our clients to realize business opportunities in Indonesia. This requires understanding your business goals and Indonesia market, consumer purchase behavior, developing channels and local resources that help the business to grow.

With more than a decade of experience in Indonesia market, we combine global expertise and local insight to help you turn your ambitious goals into reality.

DO YOU

KNOW

The Hong Kong government offers a HK$2million fund per company to expand to ASEAN including Indonesia? Aello partners with WealthHub, a qualified Government Funding Agent, to facilitate your application process and ensure your projects with us are well-funded. Connect us to know more now!

You need a consultant because

Many business owners are facing a slow organic growth or simply struggling with a stagnant market. They need a breakthrough while determining several profitable growth scenarios. ASEAN is a natural move and is becoming a preferred destination for investment because of its robust 5.1% annual growth in GDP. 

Nonetheless, the sheer magnitude of the opportunity and dynamism at play in ASEAN markets means there is no one-size-fits-all approach. Getting it right is a major source of competitive advantage and will save you time and money from unexpected troubleshooting.

Let’s start looking at the ASEAN market from these perspectives

Tapping into the booming consumption power in Southeast Asia to grow your business exponentially. ASEAN has 650million population, Indonesia alone accounts for 260million.

Managing a multitude of fragmented trade channels (modern and traditional) and partners to execute effectively in this hybrid environment—noting that traditional trade (millions of small trade outlets) is still incredibly important.

Understanding the unique needs of consumers in areas where data is limited and consumer profiles are evolving.

Targeting the growing middle-class, start-up generations and the old money generations to discover hidden pockets of opportunity. McKinsey estimated the number of Indonesian middle-class to grow to 90million by 2030.

Leveraging next-generation analytics and technology to create step change in the way that go-to-market lands in the field, this is particularly important to consumer goods sector.

TALK TO US

Schedule a free consulting session

See your business future in Indonesia with us. Request a Free Consulting Session to explore how to expand, win more customers and grow your business. You’ll then be contacted via email to confirm the date and time of the call. 

Powered by Industry Expertise

We are here to develop a robust roadmap to increase your revenue.  

Our work is founded on a rigorous understanding of industry dynamics- FMCG and Retail. We study markets, trends, consumer behaviors, and emerging best practices locally and globally. And with teams based in both Hong Kong and Indonesia coupled with substantial experiences in serving renowned companies, we view business from an APAC point-of-view and gear our resources beyond a single market.

Categories we have served including the below

FMCG

  • Dairy
  • Frozen food
  • Infant formula
  • Beverages
  • Seasoning & condiments
  • Pharmaceutical
  • Confectionery
  • Personal care
  • Home care

RETAIL

  • Shopping mall
  • Travel retail
  • Department store
  • Fashion
  • Sportswear
  • Beauty
  • Luxury & fashion watches
  • Jewelry
  • Home & lifestyle
  • Wine

EXPERIENCE

We focus on understanding trends, consumer behaviors and macro political-economic factors.

GO-TO-MARKET

Strategy all about preparing your business to succeed in a new country for very different types of consumers.

END-TO-END

We are your trial blazer and long-term partner on the ground.

Our Services

 Go-to-Market

We help you to define a framework for growth opportunities in Indonesia, and we will start with understanding your company’s business direction and to have knowledge of the resources, strengths, capabilities and budget.

The next step is to analyze the market, assessing consumer needs and how they are being met by companies today. In order to identify market opportunities, the business model as a whole must be evaluated by identifying consumers and companies and other factors such as brand value propositions, direct and indirect competitors, product & pricing strategy, existing regulations and the general environment.

What we do

Market insights & research

An in-depth study of market size, market potential and overall feasibility.

Consumer segmentation

Current and potential consumer segments, profiles & mindsets, understanding purchasing power and consumer decision journeys (CDJS); identifying key drivers for purchase and loyalty.

Competition analysis

Competitive benchmarking & SWOT, positioning, sales & marketing strategy, identifying market gap or growth areas.

Market-entry plan

Formulating channel strategy, managing priorities, city priorities and formats (direct operation, franchises, distribution, wholesales etc.).

Product & pricing strategy

Current and potential consumer segments, profiles & mindsets, understanding purchasing power and consumer decision journeys (CDJS); identifying key drivers for purchase and loyalty.

Investment ballpark

Compiling a clear picture of potential ROI.

End-to-end Execution

We put our analysis and recommendations into practices and work directly with our clients over a long period of time; we make informed business decisions and set up end-to-end systems for your business to succeed in a new market. This requires a concerted and systematic effort given the challenges on the ground particularly in building a sustainable network of resources for our clients.  

Sales channel development

Negotiating with targeted sales channels.

Marketing strategy & activation

Formulating the marketing calendar and budget allocation; product launch activities, seasonal campaigns etc.

Retail presence

Directing store design, visual merchandising, and planning the right customer experience.

Branding & design

Creating brand positioning, setting key product or services positions; designing packaging and retail touch-points.

Assessment of qualified local vendors

We recommend partners for executions including design, digital marketing, social media management, and logistics, PR & Events etc that could work with your business continuously and become part of your resources. We save your time and money from shopping around or failing to work with competent and reliable vendors.

Professional Conduct

We uphold high professional, legal and ethic standards. We are completely independent and do not compete nor duplicate with our execution partners like contractors, suppliers, freelancers etc. We are impartial and will ensure only the best suited partners will serve our clients, and they are expected to align with our professional conduct too.

“ I was heading into new territory and wanted to achieve growth fast but never figured out where to start and how to justify the investment when there are many unknowns to deal with. We have invested a significant amount of time to work with the Aello team and the growth pipeline became clear immediately including our pricing, packaging, marketing strategy, sales process and so much more.”

Arthur Wang

Founder, LunaDeco

TALK TO US

Schedule a free consulting session

See your business future in Indonesia with us. Request a Free Consulting Session to explore how to expand, win more customers and grow your business. You’ll then be contacted via email to confirm the date and time of the call.